No — both directions. Taking curl and frizz out, and putting curl and movement in. It's one discipline, and I earn the same either way, so I've no reason to talk you into one over the other.
→ link: All services → zoltan-hair.com/services

That depends on how far you want to go and how long you want it to hold. Like colour, it comes in semi, demi and permanent — same words, same idea. They buy you the same things: frizz gone, shine back, shorter mornings. They differ in how long they last.
→ links: Women's → /womens-treatments · Men's → /mens-treatments

Every price is published, by hair length. No "from", no quote after you've sat down.
→ link: Prices → /services

Send me a message or a photo of your hair dried naturally, no product, and I'll tell you what I think. Booking and contact are in one place.
→ link: Book or ask → /contact

A busy one-chair salon on Maddox Street, not a luxury experience. I run late sometimes. Every treatment includes a full consultation in the chair on the day, free — and the first visit is as much about learning your hair as changing it.
→ link: About → /about

Then read rather than book. Every straightening, smoothing and perming treatment on the market, what it is, what it does, and who shouldn't have it.
→ links: The teCsture Encyclopedia → /treatments · Hairdressers: start here → /professionals