Are Perms Actually Back? What the 2026 Booking Data Says
For once there is data behind the “perms are back” headline. What UK booking and search figures actually show in 2026 - and what they don’t.
Why Men Are Getting Perms Again
Men’s perms are back, and they look nothing like the 1980s. What is actually driving the trend in 2026, what the service involves, and who it suits.
The Complete Guide to the Brazilian Blow Dry in London (2026)
The New Perm Brands: What Has Actually Changed, and What Is Marketing
New perm product lines promise a revolution. Some of it is real chemistry, some of it is labelling - here is how to tell the difference before you book.
How Hair Length Is Actually Measured (And Why Your Number Keeps Changing)
The Perm Rod Nobody Explains: Size Is Only Half the Story
