Zoltan Hair Texture Expert · Mayfair, London · Women
Manageable hair. Frizz gone, shine back, mornings back.
Smoothing, straightening and perming — chosen for your hair rather than sold to you off a shelf. Every price below is the real figure, not a “from”.
Find your treatment & priceFree WhatsApp consultationDown — less curl
Frizz, volume and curl taken out. From a light polish that lasts a season, through to permanently straight.
Up — more curl
Body, movement or root volume put in — for hair that has gone flat, or never held a shape in the first place.
↓ Down — less curl
Manageable, shiny hair — four ways to get there
They all buy you the same four things: frizz gone, shine up, condition improved, blow-dry time cut. What actually differs is how long it lasts, and therefore how far into the hair I have to go. Start light if you are unsure — nothing here is a door that locks behind you.
Straightment Light
From £119.95 · 6–10 weeks
Frizz gone and shine up without changing your curl pattern — your waves stay waves, they just behave. Blow-dry gets quicker, hair looks glossier. The gentlest way to find out what a treatment does for you.
What the market calls itHair botox · Keratin blow-dry · Brazilian blow-dry · Glass hair · Hair lamination · Hair polishing
See prices & book →Straightment Demi Permanent
From £219.95 · 4–6 months
The one most people come for. Frizz-free through rain and the gym, hair that dries close to straight on its own, and a morning that goes from thirty minutes to five. Condition improves rather than suffers — because you stop attacking it with heat every day. Grows out softly, no line, no bad month in month five.
What the market calls itKeratin treatment · Nanoplastia · Taninoplastia · Cysteine · Escova definitiva · Progressive blow-dry · Hair smoothening
See prices & book →Straightment Permanent
From £459.95 · permanent
Straight, and it stays straight. No straighteners, no blow-dry, no bad-weather days — wash it and leave it. Only new growth comes in curly. For hair strong-willed enough that nothing gentler ever quite holds.
What the market calls itJapanese straightening · Rebonding · Thermal reconditioning · Magic straight perm · Relaxer · Acid straightening
See prices & book →Fringe & Partial
From £89.95
Very often it is only the fringe or the hairline misbehaving — the bit that frizzes before you have left the house. Treat that alone and the whole head reads as done, for a fraction of the price.
Sections I treat on their ownFringe £89.95 · Hairline £139.95
See prices & book →↑ Up — more curl
Hair that holds a shape — three ways to get it
For hair that is flat by eleven o'clock, drops out of every blow-dry, or has no texture for a cut to work with. The difference between the two perms is heat — and it changes entirely how the curl behaves afterwards.
Wavement Cold — classic perm
From £299.95
Body and shape put into hair that has none, so it holds a style instead of collapsing by lunchtime. Curl is there wet and dry. Rod size and shape decided on your face, not from a chart.
What the market calls itClassic perm · Cold perm · Body wave · Root perm · Texturising perm
See prices & book →Wavement Hot — digital perm
From £389.95
Curl that only appears as the hair dries — so a rough dry gives you soft movement and shine with no tongs and no round brush. Softer, glossier and far more forgiving than a cold perm, and it reads as thicker, healthier hair.
What the market calls itDigital perm · Hot perm · C-curl perm · Korean perm · Volume magic · Down perm
See prices & book →Root Volume & Partial Waving
From £149.95
Flat roots let the whole shape fall — lift them and nothing else needs touching. It buys back the volume you keep trying to blow-dry in every morning. Or body underneath, with the top left perfectly smooth.
Sections I treat on their ownFringe wave £149.95 · Face-frame wave £179.95 · Root volume £199.95 · Under-layer £229.95
See prices & book →Not sure which one? Start here.
The consultation exists precisely so you do not have to work this out alone. Bring photographs, bring your hair's history, and bring the bad experience you had somewhere else. You do not choose the chemical — that part is my job.
Free
Send photos of your hair and tell me what you want. I will tell you which treatment, roughly what it costs, and whether it is a yes.
Online
£9.95
A proper booked video call. We look at the hair together, discuss history, colour and upkeep, and settle on the plan.
In person
£74.95
In the chair in Mayfair, with test strands where the history is complicated or the hair has been damaged before.
The Guides — free, and nothing held back
Want to understand it properly before you spend anything?
I have written the whole subject out. Nearly fifty pages covering every straightening and perming treatment sold anywhere in the world — what is actually in the bottle, what it does to the hair, how long it really lasts, what it should cost, and who it is wrong for.
That is not desk research. I travel to the trade exhibitions around the world, I have tested most of what is on that list on real hair myself, and I deal directly with the factories, chemists and product developers who make it — I have visited most of them. Over the years I have spent more than the price of a London flat buying and testing product. The guides are what came out of it.
No sign-up, no email, no booking. Read them and go somewhere else if you like — you will at least go knowing what to ask for.
Open the treatment encyclopediaThe ultimate straightening guideAs featured in
Where
Maddox Street, Mayfair W1. A minute from Oxford Circus, Regent Street and Liberty.
The salon
Spacious, comfortable and quiet. Strictly by appointment, no walk-ins — the time is booked for your hair and nobody else's.
Included
Blow dry and finish are included in your straightening treatment. Add a haircut on the day for £89.95 rather than £165 on its own.
Real prices
Every figure on this page is the figure. Not a “from” price that grows once you are in the chair.
A few taps, and you will have the real figure.
Answer four questions about your hair and the calculator gives you the exact treatment, the exact price and the appointment to book.
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