Daily Mail: Zoltan on perms and the Brazilian blow dry

What is increasingly popular at über-smart Mayfair salon is the ‘demi-perm’, which gives root lift and soft waves, rather than corkscrew curls. Even more popular is permanent straightening: Zoltan Vargyai offers all kinds and the latest is the Brazilian Keratin treatment, which leaves hair looking loads smoother but not over-ironed.

Zoltan is a hair texture specialist in Mayfair, London, perming since 1991 and straightening since 1999.