More curl · no heat · 6+ months
Perm (Wavement ColdUP)
The classic permUP, minus the 80s. Curl built at room temperature: springy, defined, best left to dry on its own.
From The Brief


Straight to soft curl, same client
Straight 2 to curl 6 on the Zoltan tecSture Scale™: Wavement Cold, up 4 levels. Same client, no filter.
Watch on YouTube →At a glance
What's the tecSture Scale? →- 5–7 levels
- curlier on the Scale
- 6+ months
- how long it lasts
- No heat
- room temperature
- Springy
- defined curl added
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Example: hair at level 2 (black). Wavement Cold typically moves it to the dark blue; pale blue is the most it can go. 1 is dead straight, 10 the tightest zigzag.
How long it lasts
Cold
Springy, defined curl
Same as week one
Roots flat: time to redo
Lengths still curly; roots due
Hot
Big, soft movement
Same as week one
Roots flat: time to redo
Lengths still wavy; roots due
New growth at the root
Don't take my word for it
Straight talk before you book
- After big, soft bounce? Wrong page, sunshine. That's Hot.
- The curl stays put on treated hair. New growth is what brings you back.
- It'll pong a bit on the day. Nobody's died.
Don't cook your hair.
Home care
You care about your hair? Prove it.
The treatment's done. What you use at home decides how long it lasts.
As seen in
All press →Not ready? Fair enough.
Online consultation £9.95 from anywhere, or in person £74.95.
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