Straight for good · roots after 6–18 months
Japanese hair straightening in London (Straightment Permanent)
DOWNThe big one. Treated hair stays straight for good: no fading, no softening, no going back. Only new growth brings you back.
From The Brief
A complex treatment, delivered for Christmas
Zigzag 9 to straight 2 on the Zoltan tecSture Scale™. 5.5 hours, one visit. Same client, no filter.
Watch on YouTube →At a glance
What's the tecSture Scale? →- 6–7 levels
- straighter on the Scale
- For good
- roots after 6–18 months
- Even extreme
- frizz removed
- 80%+
- of the curl out, for good
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Example: hair at level 8 (black). Permanent typically moves it to the dark blue; pale blue is the most it can go. 1 is dead straight, 10 the tightest zigzag.
How long it lasts
As long as you like it. Everyone's expectations are different. These are when my clients usually come back.
Semi
Smooth and shiny, frizz gone
Softening: most clients come back at 1–4 months
Back to your own hair, no line
Your own hair
Demi
Looser, softer, dries near-straight
Same as week one
Roots showing: most clients come back at 4–8 months
Lengths still loose; roots due
Permanent
Straight
Same as week one
Lengths straight; roots growing
Roots only, when you want them: most clients at 6–18 months
New growth at the root
Don't take my word for it
Straight talk before you book
- I turn people away. Colour history, breakage and past treatments decide it, not your wallet.
- Next time, only the new growth gets done. Overlapping is how hair gets wrecked, and I don't do it.
- It'll pong a bit and the iron might smoke. Nobody's died.
Don't cook your hair.
Home care
You care about your hair? Prove it.
The treatment's done. What you use at home decides how long it lasts.
As seen in
All press →Not ready? Fair enough.
Online consultation £9.95 from anywhere, or in person £74.95.
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