ARCHIVE · CREATE, KOREA · COMPTON LONDON, SOLE UK DISTRIBUTOR 2011–12 · NO LONGER SOLD

These products are no longer sold. Zoltan now works from Maddox Street, Mayfair. Book with Zoltan →

ATS is CREATE’s brand, shown as history; not Zoltan’s brand. Compton London was CREATE’s sole UK distributor, 2011–12.

ATS · the concept

ATS: all about treat system

ATS was the professional, high-end line of CREATE’s LE’ess range: a system built around the chemistry of a hot perm, so the hair came out healthier than a perm alone would leave it.

As written in 2012 · from the ATS brand guide (CREATE, Korea)

ATS is a high-end professional brand name of LE’ess range, ensuring the essential health of hair even if it is chemically damaged. […] ATS is esteemed as the best clinic solution to all sorts of chemical services such as permanent or rebonding straight.

As written in 2012 · from the ATS salon manual (English)

It stands for All about Treat System, conveying the idea of new concept of clinic based heat perm system that guarantees no-damaging waves with enhanced shine and smoothness.

The four ideas

  1. Heat proof: the re:flash perm and the Heating Balm, to shield the hair while it’s heated.
  2. Body: proteins (collagen, amino acids) to keep curls bouncy.
  3. Clinic: Aqua Treatment and Keratin Fixer, for even curls.
  4. Detox: Zero Water, to take the alkali out after the perm.

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